America's Shifting Food Consumption
It's hard to say where and when it all started to change. Maybe it was the 2004 airing of Supersize Me, Morgan Spurlock's experiment attacking McDonald's, which I remember watching with my young daughter to both our alarm. Or maybe it was the documentary Food, which investigated the dark underbelly of industrialized food.
No matter when and where it started, there is now no doubt that a fundamental shift is occurring in how Americans approach their food. Instead of blindly trusting that the industrial agribusiness model has consumers' best interests at heart, people are starting to make informed decisions about where they get their food.
Those decisions are causing the food industry to take a long, hard look at what the future model for food in America will be. As time goes on, two distinct patterns are taking hold. more here..
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